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ESRI X ETSY
MAP YOUR CRAFT
ESRI, THE GLOBAL LEADER IN LOCATION-BASED TECHNOLOGY, ALLOWS ITS USERS TO HARNESS THE POWER OF WHERE TO SOLVE ANY PROBLEM.
SMALL BUSINESS OWNERS SEEK TO WORK WITH PEOPLE & COMPANIES THAT ALIGN WITH THEIR VALUES.
ESRI HAS TEAMED UP WITH ETSY, THE ONLINE HUB
FOR MAKERS, TO PROVIDE ETSY SELLERS WITH
ESRI'S ARCGIS SOFTWARE.
THIS SOFTWARE INTEGRATION WILL ALLOW SELLERS TO COLLABORATE IN MAPPING COMMUNITIES WHERE MEMBERS CAN SHARE ABOUT THE SUPPLIERS THEY TRUST.
THIS FEATURE WILL BE PUSHED OUT TO ETSY SELLERS VIA THE ETSY SELLERS APP AND THEIR ETSY EMAIL SUBSCRIPTION.
THOUGH ETSY BUYERS ARE NOT THE TARGETED AUDIENCE OF THIS CAMPAIGN, BUYERS WILL BE MADE AWARE OF THE COLLABORATION THROUGH A BANNER ON THE ETSY HOMEPAGE.
SELLERS WILL BE ABLE TO CREATE PERSONAL RESOURCE MAPS ON THEIR SHOP PAGES.
SELLERS CAN ADD TAGS TO THE SOURCES THEY MAP TO MAKE BUSINESSES WITH CERTAIN CHARACTERISTICS EASIER TO FIND.
SELLERS WILL BE ABLE TO COLLABORATE WITH OTHERS ON DIFFERENT MAPS, SHARING INSIGHTS INTO THEIR SOURCING AND HAVING ONLINE DISCUSSIONS.
PROJECT BY JILL JACKSON
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