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NANDO'S
CHICKEN OUT
EVERY CHICKEN SEEKS TO BE A PART OF A FLOCK, BUT THIS GENERATION SEEKS CONNECTION DIFFERENTLY. TECHNOLOGY HAS CHANGED THE WAY THAT PEOPLE INTERACT WITH THEIR PEERS.
FOR OUR FEATHERLESS FRIENDS WHO HAVE BEEN RAISED IN A DIGITAL WORLD, WE NEED TO INTRODUCE NEW WAYS TO CONNECT.
AS SUCH, NANDO'S WILL CREATE A VIBRANT COMMUNITY OF SPICY FUN USING THEIR CONSUMER'S FIRST LANGUAGE: TECHNOLOGY.
"CHICKEN OUT" WILL BE THE NEWEST NANDO'S APP FEATURE. DARES RELEASED DAILY ON THE APP WILL INVITE INDIVIDUALS TO COMPETE AT VARIOUS LEVELS OF SPICE INSPIRED BY NANDO'S UNIQUE HOT SAUCES.
USERS CAN COMPLETE THESE "COCK-A-DOODLE DARES" TO EARN POINTS REDEEMABLE FOR FREE NANDO'S MEALS OR EVEN A LIMITED EDITION SAUCE BOTTLE KEYCHAIN. DARES SHARED ON SOCIAL MEDIA WITH THE HASHTAG #CHICKENOUT WILL EARN EVEN MORE POINTS.
FEELING COCKY? SEND PERSONALIZED DARES THROUGH THE "CHALLENGE A CHICK" FEATURE. OVER THE COURSE OF A MONTH, TRACK FRIENDS' SPICE LEVELS TO CLAIM THE SPOT AS THE BIGGEST CHICKEN?
NEW BLOOD
PENCIL WINNER
2024
ART DIRECTION: JILL JACKSON
COPYWRITING: ADELYNE WARD & KATE STAHLECKER
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